With new technologies coming on the market, lives are changing every day. From how we communicate to how we do business, now we can even say to how we eat.
With platforms like Hellofood which is online food delivery service, restaurants are putting their menus at the disposal of customers and they can freely access it from their phone or laptop.
They are embracing new technologies that can boost their sales and market them even further.
We sat down with Mr. Chips restaurant’s manager and owner, Paul SEARBY, a quite popular restaurant in Kigali.
About the increase of Sales
He started to work with Hellofood in May 2014. In the beginning, it was a little bit rocky with the deliveries where the delivery moto guys would take long to get there and the food would get cold.
“The moto delivery guys were few and would take long to get to the restaurant, but the issue got quickly resolved when the moto guys were increased and we would coordinate so that the food gets delivered hot and on time” says Mr. Searby.
He continues saying that with the new facility of food deliveries, the sales have increased from 2% to 67% as people can easily access the food.
So far, the world Cup period was the busiest time for the restaurant as a lot of people would order food to be delivered at their place so they can enjoy the games.
Use of new technologies by the society
Mr. Searby believes that platforms like Hellofood has much potential and that people especially restaurants are warming up to it, understanding it.
Paul Searby advises restaurants owners that are still reluctant about embracing the platforms like Hellofood in their work to view it as another outlet to exploit to introduce their products to the community. It is a good opportunity to adopt.
Regarding the users, he confidently said that the Rwandan Society is taking on the use of new technologies rapidly. They understand it, he continues, especially with Hellofood that is so accessible and user friendly.
The benefits of using online food delivery
The customer can order when they want to and have time to. The customer is able to customize their order the way they like it without errors in communication between the customer and the person taking the order.
On the other side, the restaurant is able to take more orders with less staff. The restaurant does not need a waiter to be on the phone to take the order. The order can go straight to the kitchen.